The Atlas9 brand system

One home for our look, voice, and Atlas.

Logo, color, type, motion, and our mascot — all in one living place, always current. No more digging through PDFs. Copy a hex, grab a logo, meet Atlas.

Palette

Color.

Coral leads, navy grounds, cream breathes. Cobalt is a rare supporting spark. Click any swatch to copy its hex.

Click to copy
Coral
#FF5A36
The 9, the dot, CTAs
Click to copy
Navy
#1B2430
Text, dark surfaces
Click to copy
Cream
#FDFAF5
Default background
Click to copy
Muted
#5B6472
Body & secondary text
Click to copy
Cobalt
#2E4CFF
Sparing support accent
Typography

Type.

Days One is the logo only. Outfit carries headlines and UI; Inter handles body. All free Google Fonts.

OutfitHeadlines & UI · weights 400–900
Websites that win local business.
AaBbCcDdEe · 0123456789
InterBody copy · weights 400–600
We build, host, and maintain websites for the people who keep our communities running — roofers, plumbers, electricians, and the trades. You do the work; we make sure the internet knows how good you are.
Days OneLogo only — never body text
ATLAS·9
Reserved for the wordmark. The logo SVGs ship as outlines, so viewers never need the font installed.
Motion

The mark, alive.

The AI spinner — two counter-rotating arcs around a pulsing core — signals "the AI is thinking." Use it in loaders, live headers, and processing states. Motion belongs here; the static logos stay the default everywhere else.

Animated logo
AI spinner
Meet the family

Atlas, our mascot.

The friendly face of the Atlas9 AI — pearl-white shell, coral accents, that navy smile, and the coral "A" badge. He greets, helps, and now suits up as a tradesman. Every pose ships on a true transparent background.

New poses follow one rule: always edit from an existing Atlas, never a blank prompt — so he's always the same robot. The full recipe lives in the mascot kit.
Atlas the tradesman
Tradesman
Tradesman
PNG
Waver
Waver
PNG
Pointing
Pointing
PNG
Thumbs up
Thumbs up
PNG
Thinking
Thinking
PNG
Celebrating
Celebrating
PNG
Floating
Floating
PNG
More coming
The full book

The complete brand guidelines.

Everything here plus spacing, do's and don'ts, and voice — as a shareable PDF for partners, print, and decks.

Download PDF
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